The NAPOCTEP project will bring the vision of sustainable tourism in rural areas to The European Green Week

07.09.2020. The “Webinar-Accelerathon NAPOCTEP: solutions to COVID19 to accelerate the economy, boost employment and protect the environment and heritage” is a great opportunity to raise awareness of rural and sustainable tourism and promote the economy and job creation, as well as contributing to the defence of biodiversity. The NAPOCTEP Project online seminar will take place next Tuesday 15th September from 10:00 to 12:00 (CEST).

The tourism industry is currently facing its main challenge: economic recovery, employment and its post-COVID sustainability. This turbulent period requires accelerated strategies to address the challenges that the sector already had, the new tourism will be different, with fewer tourists and increasing competition between territories to attract those with greater purchasing power. But this crisis is also a great opportunity for rural tourism, less massive, developed in natural areas and offering an authentic experience combining heritage, landscape, gastronomy, etc.

NAPOCTEP is part of the environmental and resource efficiency objective of the Interreg POCTEP Programme. It aims to promote employment, protect the environment and the Napoleonic cultural heritage between Spain and Portugal in a post-COVID context19.

The proposed webinar aims to share and address the protection and enhancement of cultural and natural heritage, as the economic basis of the cross-border region, as it is committed to the enhancement of historical heritage, generating a differentiated tourism product, experience, quality and sustainability that is attractive and generates economic activity and employment in a region heavily affected by depopulation.

The link to register for this event is:

Register Webinar – Accelerathon



In addition, the title mentions the “Accelerathon”, which is a methodology of the Finnova Foundation aimed at finding solutions and funding, through an applied open innovation online system that brings together the innovative ecosystem in the environmental sector. During the event, the Accelerathon – NAPOCTEP will be presented to provide solutions to the challenges set out above, aligning itself with the United Nations ODS and supporting programmes linked to sustainable tourism. In this sense, an “open innovation” process will be opened for the presentation by entrepreneurs, start-ups, SMEs and companies in general of potential innovative solutions. After a selective process of these solutions, the winning entity that provides the most advantageous solution for the NAPOCTEP Itinerary will be published in the project.

The award will consist of the publication of the winning solution through the NAPOCTEP project website and through the project’s social and collaborative networks. Furthermore, the solution will be disseminated among the agents of interest of the NAPOCTEP Itinerary, i.e. the hotel and catering sector, tour operators, public administrations, tourism and heritage companies, etc.

This event also puts into action different public and private actors to collaborate in the search for innovative solutions that can facilitate the local promotion of the economy in the face of COVID-19. In this way, possible innovative solutions will be presented so that they can be included in the itinerary and a “COVID-19 free” route can be adopted.

Sustainable tourism, the fight against climate change, energy efficiency and the circular economy are today even more demanding for the public sector and the client. Applied innovation must be encouraged, allowing companies to reduce operating costs and environmental impact.


EU Green Week 2020 will be held from 19 to 22 October 2020 and will focus on nature and biodiversity. Following the adoption in May of a new EU Biodiversity Strategy for 2030, Green Week will highlight the contribution that biodiversity can make to society and the economy, and the role it can play in supporting and stimulating recovery in the world after the pandemic, creating jobs and sustainable development.La nueva estrategia muestra que la recuperación es una oportunidad para empezar de nuevo. Es una ocasión para repensar la relación con la naturaleza, para cambiar las actividades que conducen a la pérdida de biodiversidad y la propagación de la crisis ecológica, y para sopesar las implicaciones para la economía y la sociedad. La Semana Verde de la UE analizará cómo las políticas europeas, como el Pacto Verde o el “Pacto Verde”, pueden ayudar a proteger y restaurar la naturaleza, dejándola espacio para restaurar y prosperar.

La Semana Verde de este año también marcará un hito en el camino hacia la Conferencia de las Partes (COP15) del Convenio sobre la Diversidad Biológica, ahora programada para 2021, donde los líderes mundiales adoptarán un plan de acción decenal para la biodiversidad: un nuevo trato para las personas y la naturaleza.