Brussels. 25.03.2020 From the beginning this month, NAPOCTEP forms part of the European Cultural Itinerary “DESTINATION NAPOLEON”. The Napoleonic trails’ project between Spain and Portugal has achieved one of its objectives since it started back in July 2019. So, by adding this cultural trail certified in 2015, the project will become better known in the European and international market, thanks to the use of a prestigious mark as the European Council’s.
NAPOCTEP project is part of the cross-border cooperation programme Interreg-Poctep (Spain-Portugal) and its aim is to create a touristic and cultural product based on the rich cultural heritage of Napoleonic times in regions like Castilla y León in Spain and the centre region of Portugal.
Among its initial objectives, one of them was being part of European Cultural Itinerary “Destination Napoleon”. This cultural trails from the European Council help understand the idea we have about Europe. They were also awarded Carlos V prize by the European and Ibero-American Academy of Yuste Foundation in 2019.
“Destination Napoleon” is a trail that travels along 60 cities in 13 countries, from Portugal to Russia. They are unified by a common wish: to integrate their historic Napoleonic heritage in its European dimension. Napoleon left behind an immense heritage, and not only is owned by each member state, but is also part of a shared European heritage. The influence that the Napoleonic era has in Europe’s contemporary cultural heritage can be viewed in different locations, characters, buildings, monuments, furniture, works of art and in other aspects, such as in law or the land registry as we know them today. In addition, there is a huge immaterial heritage linked to the figure of Napoleon.
What means for NAPOCTEP being part of “Destination Napoleon”. One of them is being allowed to use the official brand now that it is included in the European Cultural Itinerary. This brand will be included on their webpage, social networks and other communication sites. It is a step forward that links this two-nation project with other ones based on cross-border cooperation that already exist in Europe. What is more, it will contribute to improve the positive impact of tourism in some areas that are part of the project, protecting the environment and creating jobs for them. It will also enable creating a sense of synergy with other European routes that are part of “Destination Napoleon”. In this way, we will create a network to share best practices and tasks of commercialization and outreach.
It is, without any doubt, an important achievement for all beneficiaries to feel really proud about.
You can find more information in: “Destination Napoleon”